External Privacy Policy

Policy Statement

This Privacy Policy (the “Policy”) applies to the collection, use and disclosure of an individual client/customer’s Personal Data (hereinafter defined) arising from goods and/or services offered by May Li Property. At May Li Property, we respect the privacy and confidentiality of personal data and we are committed to protecting your privacy and safeguarding your personal data.

1. General

  • 1.1This Policy provides information on the obligations and policies of May Li Property in respect of an individual client/consumer’s Personal Data. May Li Property undertakes to use reasonable efforts in applying, where practicable, those principles and the processes set out in this Policy to its operations.
  • 1.2May Li Property’s management, staff and representatives shall use reasonable endeavours to respect the confidentiality of and keep safe all Personal Data collected, stored, disclosed and used for, or on behalf of, the Group. May Li Property shall use reasonable endeavours to ensure all collection, storage, disclosure and usage of Personal Data by it shall be done in an appropriate manner and in accordance to the Personal Data Protection Act and this Policy.
  • 1.3For the purposes of this Policy, in line with the provisions under the Singapore Personal Data Protection Act 2012 (No. 26 of 2012) (the “Act“), “Personal Data” shall mean data, whether true or not, about an individual who can be identified from that data; or from that data and other information which an organisation has or is likely to have access. Such Personal Data shall also refer to that which is already in the possession of May Li Property or that which shall be collected by May Li Property in future.

2. Statement of Practices

Managing the Collection, Use and Disclosure of Personal Data

  • 2.1Obtaining Consent: To the fullest extent required by the PDPA, before May Li Property collect, use or disclose your personal data, you will be notified of the purpose why it is doing so. May Li Property next obtains written confirmation from you on your expressed consent. As far as possible, May Li Property will not collect more personal data than necessary for the stated purpose.
  • Under certain circumstances, May Li Property may assume deemed consent from you when you voluntarily provide your personal data for the stated purpose, e.g. when you submit your Personal Data for employment purposes.
  • 2.2Third-Party Consent: If you have a one-on-one meeting with May Li Property or do a transaction with May Li Property on behalf of another individual, you must first obtain consent from that individual in order for May Li Property to collect, use or disclose his/her personal data. If you consent to us obtaining your personal information through third-party service providers designated by us, we shall obtain your personal information as per above-mentioned including any information registered by you with the third party through such third-party service providers. Further, you agree to give May Li Property the consent to use and store your data in a manner consistent with this Privacy Policy.
  • 2.3Withdrawal of Consent: If you wish to withdraw consent, you should give May Li Property reasonable advance notice. You have to be aware, though, of the likely consequences of your withdrawal of consent, e.g. without your personal contact information May Li Property may not be able to inform you of future services offered by us or our clients. Your request for withdrawal of consent can take the form of an email or letter to May Li Property, or through the “UNSUB” feature in an online service.

Types of Personal Data Collected

  • 2.4As part of its day to day activities, May Li Property may collect from data subjects, through various means, including via referrals, introducers, roadshows, seminars, meetings, cookies, personal networks and social media, and any modes of communications and forms (e.g. survey forms, feedback forms) used by the Group from time to time, the following Personal Data:
    • Your personal information such as full name, last 3 digits and letterof NRIC/passport, residential address, work address, e-mail address, telephone number, mobile phone number, date of birth, gender, dependants’ details necessary to fulfil special requests such as bereavement, emergency contact information, bank account/credit card details, photographs and images, and etc.
    • Your personal government-issued identification document numbers such as NRIC/FIN/Work Permit/birth certificate and passport numbers; only when required under the law or necessary to accurately establish or verify your identity to a high degree of fidelity.
    • Other personal details (where relevant) when applying for an employee position: name, nationality, marital status, languages spoken or written; professional and work experience (job title, occupation, employment history, work experience, Curriculum Vitae; education and professional qualifications, schools attended, academic transcripts, membership of professional bodies).
    • May Li Property may also collect non-personally identifiable information about you, such as use of our website, internet protocol addresses, browser and computer system information, cookies, invisible pixels, web beacons, and aggregated data related to your use of our Platforms.

Purpose of Collection of Personal Data

  • 2.5The Personal Data mentioned in Paragraph 2.4 is collected for the following purposes:
    • Customer Care and account management;
    • Prospecting for potential clients through various channels stated in Paragraph 2.4;
    • Fact-finding of potential clients’ real estate needs;
    • Planning and sourcing for interested clients based on the clients’ budget goals and real estate preferences;
    • Completion of a sales transaction;
    • Process facilities booking;
    • Keeping clients informed of new real estate and investment opportunities that may be relevant to them;
    • Administration and servicing of a membership program;
    • Analyse website visitors;
    • Market research and analysis (using anonymised data);
    • Carry out our obligations arising from any contracts entered into between you and us; and
    • Comply with legal obligations and regulatory requirements.
    • Communicate with enquirers and analyse website visitors
    • Notify you about our services, special events and programs
    • Respond to enquiries, update requests and feedback on user experience
    • Monitor the movement of visitors to our physical premises for safety and/or security purposes

Disclosure of Personal Data

  • 2.6In order to carry out the functions described above, May Li Property may, from time to time, disclose your Personal Data between its Organisational entities.
  • 2.7While May Li Property will only share your data with authorised persons on a ‘need to know basis’, May Li Property may disclose your Personal Data to the abovementioned parties also in the occurrence of any of the following events:
    • To the extent that May Li Property is required to do so by the law;
    • In connection with any legal proceedings or prospective legal proceedings;
    • To establish, exercise or defend May Li Property’s legal rights;
    • To any person and/or entity for the purpose of processing such information on May Li Property’s behalf;
    • To third parties who provide services to May Li Property or on its behalf;
    • With your consent; and
    • For the purposes of disaster recovery.

Optional Provision of Personal Data

  • 2.9In some instances, you may also be requested to provide certain Personal Data that may be used to better tailor the type of information presented to you. In most cases, this type of data is optional although, where the requested service is a personalised service, or provision of a service is dependent on your providing all requested data, failure to provide the requested data may prevent May Li Property from providing the service. This type of data includes, but is not limited to:
    • Lifestyle, hobbies and leisure activities
    • Family and household demographics
  • 2.10Under certain circumstances, telephone calls made to any of May Li Property’s service hotlines or inquiry telephone numbers will be recorded for the purposes of quality control, staff management and development. In such an event, by agreeing to this Policy, you hereby give your clear and unambiguous consent for the collection, use and disclosure of such Personal Data in accordance to this Policy.

3. Accuracy of Personal Data

  • 3.1Where possible, May Li Property will validate data provided and take reasonable precautions using generally accepted practices and guidelines and verification checks to ensure that the personal data we have collected from you is reasonably accurate, complete and up-to-date. This includes the use of checksum verification on some numeric fields such as account numbers or credit card numbers. In some instances, May Li Property is able to validate the data provided against pre-existing data held by it. In some cases, May Li Property is required to see original documentation before we may use the Personal Data such as with Personal Identifiers and/or proof of address.

4. Protection of Personal Data

  • 4.1 May Li Property uses commercially reasonable physical, administrative and technical safeguards to protect and maintain the confidentiality and integrity of your Personal Data and will not knowingly allow unauthorised access, use, disclosure or otherwise to this data to anyone outside the Group, other than to you or as described in this Policy.
  • External Data Intermediaries who process and maintain your personal data on our behalf will be bound by contractual information security arrangements we have with them.

5. Access and Correction of Personal Data

  • 5.1In accordance with the Act, you have the right to:
    • a). check whether the Group holds any Personal Data relating to you and, if so, obtain copies of such data; and
    • b). require the Group to correct any Personal Data relating to you which is inaccurate for the purpose for which it is being used.
  • 5.2May Li Property reserves the right to charge a reasonable administrative fee in order to meet your requests under Clause 6.1(a). Upon payment of the requisite fee under Clause 6.1(a) and/or receipt of your request under Clause 6.1(b).
  • 5.3If you wish to verify the details you have submitted to May Li Property or if you wish to check on the manner in which May Li Property uses and processes your personal data, May Li Property’s security procedures mean that it may request proof of identity before revealing any information. This proof of identity will take the form of full details of name, contact number and NRIC or Passport or FIN number. You must therefore keep this information safe as you will be responsible for any action which May Li Property takes in response to a request from someone using your details.

6. Storage and Retention of Personal Data

  • 6.1 May Li Property will delete, as reasonably possible, or otherwise anonymise any Personal Data in the event that the original purpose has been fulfilled or it is not required for any reasonable business or legal purposes of the Group. The Personal Data will be deleted from the May Li Property’s electronic, manual, and other filing systems in accordance with its internal policies and procedures and/or other agreements. Based on our Document Retention Policy, we will ensure that your personal data that are no longer needed by us will be destroyed or disposed of in a secure manner.

7. Contacting You

  • 7.1To the extent that any of the communication means which you have provided May Li Property with (which may include your telephone number and fax number) is/will be listed on the Do Not Call Registry (the “DNC”), ”), by checking the box on the Marketing Contact Form or Privilege Member Registration Form, or by any other means of indication, you hereby grant May Li Property your clear and unambiguous consent to contact you using all of your communication means you have provided to the Organisation, including via voice calls, SMS, Whatsapp, MMS, fax or other similar communications applications or methods, for the purposes as stated in Paragraph 2.5.

8. Change of Policy

  • 8.1May Li Property reserves the right to alter any of the clauses contained in this Policy in compliance with local legislation and/or to meet its global policy requirements, and for any other purpose deemed reasonably necessary by the Group. You should revisit this page periodically for any changes. Changes to this policy are effective when they are posted on this page. If you do not agree to the modified terms, you should inform May Li Property as soon as possible of the terms to which you do not consent. Pending such notice, if there is any inconsistency between these terms and the additional terms, the additional terms will prevail to the extent of the inconsistency.

9. Governing Law

  • 9.1This Policy is governed by and shall be construed in accordance with the laws of Singapore. You hereby submit to the non-exclusive jurisdiction of the Singapore courts.

10. Miscellaneous

  • 10.1This Policy only applies to the collection and use of Personal Data by May Li Property. It does not cover third-party sites to which May Li Property provide links. May Li Property does not share your Personal Data with third-party websites. May Li Property is not responsible for the privacy and conduct practices of these third-party websites. It is important that you review the Privacy Policy of every website that you visit. May Li Property has no control over, and are unable to assume any responsibility for, the content, privacy policies or practices of any third-party websites or services.
  • 10.2May Li Property will not sell your personal information to any third party without your permission, but it cannot be responsible or held liable for the actions of third-party sites which you may have linked or been directed to May Li Property’s website.
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